It’s not really even a choice now is it?
Social Media is not going away. It’s up to businesses to board the train or get left at the platform. Which other tool can build relationships between businesses and their customers with such ease and speed?
Your business is no longer just open when the doors are but rather 24/7.
The sheer reach of social media continues to be it’s most indisputable attribute. You can now interact with your target market through a multitude of platforms on the go whether your customer are in your store or commuting to work in another city.